If you’ve ever wondered why some websites do better in the search engines than others for non advertisement placing, the answer could be to do with how fresh they keep their site with content. This is factored in with SEO – Search Engine Optimisation.
When the Google or Bing search engine bots crawl your site, they take into account any new content that has been added since their last crawl and analyses it. If the analysis deems the content of good quality, then this will be reflected in your position within the search pages.
A number of factors are taken into account also, like good keyword placement. It’s a fine balancing act to ensure that your keywords are used correctly and that they make sense in the scope of the content. These are just some of the tricks of using SEO.
You may be wondering “but how can I keep changing my website to ensure I get this level of fresh content”. The simplest way is to write a blog on your website. In that blog, write about topics that are related to the theme of your website. For example, if you are running a hair salon, you may choose to write blog entries regarding the latest hair styles or hair products. Writing just one or two blog posts a week on new and relevant topics will indicate to the search engines that you are providing fresh and informative content to potential website visitors.
Other methods involved is to also ensure that your page titles and meta data are relevant. This information is used by the search engines to show snippets of information in the search results returned by a user’s search query.
This may all seem a little daunting if you’ve not had any experience in the field of SEO. Don’t worry. With me designing your website, I will ensure that the page titles and meta information are correctly set on all your website pages. If you choose to have a blog on your website, I will show you how to enter meta data into each blog article you write – don’t worry, it takes a matter of seconds! In no time at all, you’ll have a website that keeps the search engines, and your visitors coming back for more!