The chosen design makes use of blocks of images that Dani had professionally taken to showcase her skills as a personal stylist. The layout carefully balances these images with the text of the website detailing her services and her journey to launching Image Vale Styling.
The website also makes use of strategically created localised landing pages to target Dani’s desired market. These pages help with online searches by Google and Bing by indexing location-driven content.
Since launching the website in 2018 Dani has taken advantage of my ad hoc content update service to make modifications to the layout and text. One exercise that we undertook was to put Dani forward and centre of the website copy to further express that Image Vale Styling draws upon her many years of experience in the fashion and beauty sector. I also regularly update her blog with new posts focusing on fashion and beauty trends throughout the year.
The resulting website is clean and contemporary, ensuring potential clients can understand Dani’s ethos to her work, and how she can help her clients achieve their own stylish, personalised image.