This project was born out of a non-work relationship I have with the owner of Elysian Chocolate (formally known as Bon-Chocolat), Leslie. When I am not designing websites, my partner and I like to stream on Twitch at the weekends. Leslie joined our stream one weekend in 2020, and we became firm friends. One evening, she was telling us about her handmade chocolates and bespoke favours and cakes business. She explained that she was struggling to get sales online because she used Wix to host her website. Naturally, I was inquisitive and wanted to know more about her existing setup. It soon became apparent that she was missing out on a huge opportunity to sell her fantastic range of products to a wider audience, especially around peak times such as Easter, Mother’s Day, Father’s Day and Christmas.
Leslie was able to secure a small business grant which she could use to level up her business. She instantly wanted me on board to redesign her website from the ground up and to include an e-commerce solution. WooCommerce was the way to go for her, and so the project focused on the sale of her products.
Leslie’s brief was that she wanted something very different from other online confectioners and bespoke cake and favour businesses. Her love of all things Steampunk was the driver for the choice of colours and style. By using a dark teal as the primary colour for the website, it reflected the Steampunk style well. Careful choice of fonts by Leslie brought the whole concept together.
As with all my clients, I helped guide Leslie stylistically to ensure that the website would hit her target audience whilst still being easy to navigate. The very nature of her business sees seasonal peaks, so the ability for her to manage her product lines was key. She has found the whole process easy to master and now updates her shop primarily on her own, with my input from time-to-time to guide or to answer any questions she has.
Encouragingly, since the launch of her new website, she has had the busiest February ever. This can easily be attributed to the fact that customers can now order from her website directly, unlike before when her website was on Wix. She would have to ask customers to contact her directly to place an order. This undoubtedly lost her sales in the past. But now, however, she is busier than ever.
It’s been a pleasure, not to mention a labour of love, to get Leslie’s website to the point where it is today. It has proven hugely successful. As well as being friends outside of work, it goes to show that when you get to know someone and their business, the results are an end product that really works.